Pro Media Medica Article

„A woman for special tasks who is not afraid of challenges”

What does your company do?

The Pro Media-Medica company is a Studio that designs Medical and Advertising Clothing. We are not talking about T-shirts or poles, but specialized Uniforms, tailored and manufactured from scratch to meet the needs of customers.

Do you remember the day you started your business? What were you most afraid of then? What did you hope for the most?

There were many fears, but the visions and projects turned into actions quickly confirmed me in what distinction and quality the recipient and the advertising market need. I have always been an individualist, I was looking for my way in the sales style I developed from A to Z.

What was more important to you in the initial phase: marketing activities or ensuring financial liquidity (e.g. payment of invoices on time)?

At the beginning, sales and customer satisfaction mattered. A recommendation is the most effective form of marketing for us. As a result, we were able to quickly develop our own brands of medical clothing, test their quality and successfully move on to creating further advertising activities and new collections.

Let's assume that someone accidentally comes to your website (www.promedia.med.pl). What will trigger the proverbial "jaw drop"?

A promising reaction is to contact us by phone after viewing the clothing collection. It is very happy, because this is how my assumptions are confirmed. I dedicated a large part of Pro Color clothing to men, and they react with positive words about the design dedicated to them. The quality of fabrics, discretion of colors combined with dynamic panel designs = satisfied recipient and contractor who does not yet have much competition. The scale of the difficulty of implementation is difficult to copy, it requires great artistic and graphic skills and financial outlays.

What are you doing to stand out on the market?

All. The imaginary designs are our property. We have proprietary rights to them. In medical advertising clothing, comfort for the recipient as well as aesthetics and quality of workmanship are important. We design patterns according to the client's vision and coordinate the production of fabrics. The customer thus creates their own collections of various advertising products, not only clothing. I am distinguished by what a satisfied customer receives, i.e. my original advertisement.

You prefer Finnish management style. What exactly does it show up in your company?

I work with above-average talented and committed visual artists, to whom I do not have to explain that something is possible to be done. They surprise me. There are many followers, only ambitious creators of innovative products can stand out. It is thanks to my dedicated team that I can perform very good, but also complex orders.

What is "promotional medical clothing"? How did you come up with this idea?

Advertising Medical Clothing - a traditional uniform, but with a logo. I went a step further, integrating brands and logos into patterns on fabrics. Each of my thematic patterns is a background for the client that can be freely modified. This is what makes my offer unique. I owe it to my artistic graphics and new technological possibilities, thanks to which I create my own fabrics. The main assumption of the projects is “bold, but not random design.” The recipient of the medical market in Poland is completely different than in the West.

You are a creative person "for special tasks". Can you give an example of some of your highly out-of-the-box activities?

Black medical and advertising sweatshirts with a demonic cat on the entire surface are a great courage and a breach of all standards. To this day, they are perceived to the extreme and are well remembered. It is the favorite design of men, which I am very proud of, but I also enjoy the discretion of design for women and traditional models of classic, white aprons. Customers are creative and rarely choose ready-made models. They have the courage to implement their visions with us within a specified budget and time. This is how an individual advertising work is created that is difficult to copy. This way in advertising gives my clients 100% distinctions with Polish quality of workmanship.

You are known for the fact that you do not follow others blindly, but you have the courage to propose completely new solutions, new products. Are you afraid that such a strategy is too risky? After all, not every idea has to work out?

Not every idea burns out, there are failures, but you shouldn't be afraid of them. They learn a lot and discover new possibilities. I love my job and myself for these emotions. There are always prizes for successful NEW projects. I think this is my best advertisement because it is why I am recommended so often to others.

Are you not afraid of competition from China?

We do not compete on price and we do not copy Chinese clothing products. We focus on quality, originality and short lead times. We protect our clients with a special size service - we create size tables for a given group of recipients, we arrive at measurements, and we make non-standard sizes. Even after the order has been completed, we are available to our clients when there is such a need.

What is written on the tags of the garments you design and manufacture?

We proudly add "Made in Poland by Pro Media" to our projects or we promote products for intermediaries using no name brands that we have created for medical clothing. Our goal is not to promote our company but the products and brands of customers.

What is clothing personalization? Is it that you make a project for a specific client or something else?

The personalization of clothing depends on the needs of customers. Some choose only colored fabrics + traditional embroidery, others design their designs from scratch based on the promoted names of products in their corporate colors.

Does the fact that you grew up (and acted) in the artistic environment influence the running of the company? If so, is it more positive or negative? After all, artists are said to be walking with their heads in the clouds, and the company is boring procedures and numbers :)

I think I managed to combine artistic sensitivity with business. It is based on the minimalism of forms and high-quality presentation of the products offered, which break the standards available on the market. I have mastered being for the client at the formal stage. I personally secure each project in terms of quality and timeliness. Such cooperation allows building long-term and good relations with companies.

How many times in your life have you changed your mind? And in what direction?

Only once after a musical education in economics and management. For nearly 20 years I have been involved in sales and production, at the same time I know every detail and implement new procedures to improve operation. My passion is definitely creating new products and selling, and being in a positive correlation with another person.

This is the situation: a client arrives with a vision so crazy that you cannot fit in your head. What are you doing? Do you refuse to cooperate or stand on your eyelashes to complete the order?

There are no such crazy ideas. I would like them to be because I always say YES, if the client pays for it. Some customers prefer prefabs because they see the end result, but I have the pleasure of creating original gadgets with market leaders, which then live for many years and are repeated. Both sides know the risk of crossing the boundaries in creating a new one. We protect ourselves and we already have a lot of experience here.

Pro Media Medica's projects are, to put it mildly, quite unusual. Where do you take the courage to propose such unusual patterns to your clients?

My clients were the inspiration for creating my Pro Color collections. This was our YES - we will make this difficult project for you from scratch. Then, on this basis, quite a large thematic collection was created, dedicated to various specialties. It is worth the risk, it opens up new paths. We have so many ideas that we can drown in them. You have to choose your offer very carefully and know when to stop in the creation and choose the so-called pearls. The customer cannot have too many or too few options to choose from.

You write about yourself that you are a perfectionist. Can you give the most extreme example of your perfectionism?

My Perfectionism is the ability to see the smallest details combined with technical knowledge about constructing clothing.

Is perfectionism in business an advantage or a disadvantage?

I think every entrepreneur will have their own definition of perfectionism. Ours is based especially on the implementation of customer service: consulting, FREE patterns, size services, top-quality embroidery, confection with packaging descriptions, transport monitoring and at every stage of the order photo - informing customers about the progress of the order.

Can you reveal the direction your company will take in the future? Will it be a further expansion into international markets?

Foreign sales definitely yes. However, my goal is to cooperate with several Advertising Agencies in Poland.

Is it worth participating in trade fairs? Are the benefits only for the image or can you actually get new customers?

It is definitely worth showing the company's potential to a wider group of recipients and establishing relationships with them.

For the first time your company will appear at the FestivalMarketingu.pl advertising fair in September. Why only now?

My goal is not to promote my own company, but to promote different brands of clients. Now is the right time to show live medical artistic clothing as a bold but also niche offer of textile and advertising products for specialists.

Thank you for your attention
 Katarzyna Wolnik
President of Pro Media-Medica